Structured Data

JSON-LD Structured Data & Schema Markup Generator

← Back to All SEO Tools

Tool Controls & Inputs

9 fields • Article

Schema Type

Fields below update automatically to show only what the selected schema type needs.

1. Content

Headline*

Description

Article URL

Image URL

Date Published

Date Modified

Author Name

2. Publisher

Publisher / Site Name

Publisher Logo URL

All checks passed — the generated markup is ready to use.

Output / Live Preview

@type: Article Valid JSON

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "How to Add Schema Markup to Your Website",
  "description": "A practical guide to adding JSON-LD structured data to your web pages for richer search results.",
  "image": "https://example.com/article-cover.jpg",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://example.com/"
  },
  "author": {
    "@type": "Person",
    "name": "Jane Doe"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Example Publishing",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com/logo.png"
    }
  },
  "datePublished": "2026-08-01",
  "dateModified": "2026-08-12"
}
</script>

Paste this block inside your page's <head> or <body>. Google supports JSON-LD in both locations. All values are JSON-escaped so the generated script always parses as valid JSON.

Structured Data Guide

About the JSON-LD Structured Data & Schema Markup Generator

Structured data is standardized machine-readable code that helps search engines understand the exact meaning, context, and entities on your webpage. Implementing Schema.org vocabulary in JSON-LD format enables Google to display eye-catching Rich Results in search listings—including review star ratings, product pricing, event dates, author attribution, and recipe cooking times. The JSON-LD Structured Data & Schema Markup Generator produces valid, Google-compliant schema code for Articles, Products, Local Businesses, Organizations, Events, and Recipes with live validation and one-click copy.

In-Depth Technical Guide

How JSON-LD Structured Data & Schema Markup GeneratorWorks & What the Results Mean

Why Google Prefers JSON-LD Over Microdata and RDFa

Google Search officially recommends JSON-LD (JavaScript Object Notation for Linked Data) as the preferred format for structured data. Unlike legacy Microdata or RDFa that require interleaving attributes within HTML tags, JSON-LD is encapsulated within a standalone <script type="application/ld+json"> element in the document <head> or body. This separation provides distinct benefits:

Clean Separation of Concerns: Eliminates coupling between presentation HTML markup and structured data metadata.
Ease of Maintenance: Structured data objects can be dynamically injected via CMS backends or frontend frameworks (Next.js, Nuxt) without altering UI template trees.
Nested Entity Relationships: Supports expressive entity graphs, such as embedding an Organization within an Article.author property or linking AggregateOffer pricing to a Product.

Google Rich Result Eligibility

Adding structured data does not guarantee rich snippets, but it is a mandatory prerequisite for Google Search Rich Results eligibility. The generated JSON-LD strictly adheres to Google Search Central documentation, including required and recommended properties for enhanced SERP visibility.

Step-by-Step Guide

How to Use JSON-LD Structured Data & Schema Markup Generator

1Select your desired Schema Type: Article, Product, Organization, Local Business, Event, or Recipe.
2Fill in the required entity properties (e.g. Headline, Author, Image URL, Price, Currency, or Address).
3Add optional recommended attributes (such as AggregateRating, Brand, Review Count, or Event Date).
4Inspect the live syntax-highlighted JSON-LD script generated in the Output pane.
5Review the built-in validation checklist ensuring all Google mandatory fields are fulfilled.
6Click 'Copy JSON-LD' to copy the <script type="application/ld+json"> snippet ready to paste into your website.

Capabilities

Key Features & Highlights

Generates valid Schema.org JSON-LD structured data for 6 essential schema types.
Article schema with author, publisher organization, datePublished, and dateModified.
Product schema with pricing, currency, availability status (InStock), and AggregateRating reviews.
LocalBusiness schema with physical address, geographic coordinates, telephone, and opening hours.
Organization schema with official logo, website URL, and social media sameAs links.
Event and Recipe schemas supporting start dates, locations, ingredients, and cook times.
Google Rich Results compliance validator highlighting missing mandatory fields.
100% client-side generator producing clean, error-free script tags.

Practical Scenarios

Examples & Real-World Use Cases

E-Commerce Product with Reviews Schema

Scenario: Generating structured data for a wireless headphone product page.

Sample Input:

Type: Product | Name: 'Pro Wireless Headphones' | Price: 199.99 | Rating: 4.8 | Reviews: 142

Expected Output:

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Pro Wireless Headphones",
  "offers": { "@type": "Offer", "price": "199.99", "priceCurrency": "USD" },
  "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.8", "reviewCount": "142" }
}

Qualifies product pages for star ratings and price rich snippets in Google SERPs.

Blog Article Author Attribution Schema

Scenario: Adding structured data to a technical tutorial article.

Sample Input:

Type: Article | Headline: 'Mastering TypeScript in 2026' | Author: 'Sarah Jenkins'

Expected Output:

JSON-LD schema with Article type and Person author attribution

Establishes author E-E-A-T credentials for search engine understanding.

Common Questions

Frequently Asked Questions

JSON-LD (JavaScript Object Notation for Linked Data) is a standardized format for embedding structured data in web documents using a script tag. Google explicitly recommends JSON-LD because it is easy to maintain and does not alter page HTML markup.

Explore More

Related Structured Data Tools

Structured Data

FAQ Schema Generator

Create specialized FAQPage schema structured data.

Open Tool

Structured Data

Breadcrumb Schema Generator

Generate BreadcrumbList structured data for search trails.

Open Tool

Validation

JSON-LD Validator

Check your generated structured data for syntax and schema errors.

Open Tool

{ "@context": "https://schema.org", "@type": "Product", "name": "Pro Wireless Headphones", "offers": { "@type": "Offer", "price": "199.99", "priceCurrency": "USD" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.8", "reviewCount": "142" } }